Yesterday, Martin Whitfield MP joined a hundred fellow MPs and industry leaders at Parliament for the launch of GroceryAid’s new Workplace Critical Incident Support.

The new service, which is funded by the Leverhulme Trade Charities Trust, aims to provide professional counselling support to grocery colleagues in the aftermath of an accident, robbery or assault in the workplace.

GroceryAid is partnering with CiC, specialists in workplace counselling, to provide professional counsellors who visit site to run either group or 1-2-1 sessions which provide practical advice and tools to help individuals manage their feelings and emotions.

GroceryAid Chief Executive, Steve Barnes said:

“Sadly there are incidents and accidents in grocery workplaces and we are delighted to introduce a service that can be there to support colleagues affected by these.

“Right now in particular, we are acutely aware of rising numbers of attacks on independent retail colleagues – these attacks can have lasting effects.

“As the charity for the entire grocery sector, we are pleased to expand our support offering to be there for colleagues and companies dealing with the aftermath of trauma.”

Martin Whitfield MP said:
“I welcome this important new service and the support and advice it will provide for retailers when an accident, robbery or assault, resulting in a critical injury, occurs in the workplace.
“A number of shops in East Lothian have suffered disturbing robberies and other incidents over recent years, with retailers sometimes suffering serious assaults. This new service will provide the support people need after such incidents occur.”
Find out more about the new service at